The purpose of designing a website
is to promote your business through online presence. The main objective is to attract the customers to purchase your products and avail the services. For this while designing the website and all the web development
process, you have to keep in mind the very important factor of user experience which is basically demarcated by a great user flow.
User flow is a systematic process having a series of steps that will help your potential users to interact with your website without any interruptions and difficulties. Basically, it improves the adoption rate of your website and ultimately leads to high sales rate and business growth.
It’s a complicated process to design a website having great user flow so here are some guidelines to maximize the user flow;
Understanding of the target audience
The First step to build a user flow is that you have to know about potential customers. There should be a clear understanding about your target audience. The whole process will be easy if you understand the expectations and requirements of your customers and then you design the whole process according to that. A systematic and well-defined process of designing user flow leads to higher conversion rate. For better knowing the requirements of your potential customers there are few simple steps;
• Creating Buyers Personas
Collect as much information about your buyers as possible. Indeed, generating buyer personas comprises a lot of qualitative and quantitative research. You need to study and identify behavior patterns, objectives, skills, attitudes, and background information about your clients. With the help of all this information, you can design user flow according to different personas.
• Recording User journey
A user journey is basically user actions that will show you different touch points between the customers and your website. It helps you to recognize how users interact with your site and what you can do to maximize this engagement.
• Entry Points
The third very important aspect is to identify the entry points. These are the ways from where your customers reach at your site like;
• Directly type your web address
• Through Social media sites
• Through search engines or organic search
• Through email links
• Through blogging sites, advertisement or referral to other sites
Avoid too much Content
Avoid Excessive content, graphics, animations, flashy text, and flickering logos because all these Overwhelming content or features are more likely to divert or frustrate users. Try to keep your all designing features simple and balanced that accolade your user flow.
Make and test your prototypes
A prototype is the concrete variant of your site’s user flow. It will help you to troubleshoot problems before the actual design is built, saving time and money. After making an outline of your user flow, it’s easy to create and test your prototype. It’s better to test your prototypes with real users by selecting a few numbers of target audience, it will help you to cover all the potential; issues in real design by getting the feedback of your target audience.
Generating a user flow is an ongoing development process. Consumers will use new entry points, your competitors will integrate better user flow essentials, and the web will also keep growing. You will also need to keep optimizing your user flow frequently to stay applicable to these advancements.