Content management is a very important tool using in digital marketing. But Keep in mind the content that will really help you in your digital marketing is actually SEO based content or copywriting. SEO content writing is the way to create the content in such a way that attracts your potential clients as well as search engines.
It’s all about the techniques that how to include your keywords naturally – so that it's appealing to read, entices your readers to scroll further down the page, and doesn't earn a penalty from Google.
Best Practices in SEO writing
Its very important to do an extensive research to know about your target audience, their interests and them make some goals and objective to write SEO based content that attracts you target audience and helps you to gain maximum ranking in search engines.
Use Simple Headlines
Headlines are very important to getting more clicks, shares, and then definitely sales. Try to make your headlines more captivating in search engines. You should attempt to use headline formulas that have been proven to work well.
Start with strong Intro
About 80% of people will read your headline, but only 20% will read the rest of your content. So, if your headline has done its job, people will click to read the whole blog.
After your headline, your introduction to the article is extremely important for engaging your readers enough to ensure that they don't leave. If the intro is vague, unclear, written poorly or too long, you'll lose that 20% who opened your article. So, the great job is writing an interesting intro. Don’t try to make it very complex. Just make it simple, interesting and informative.
Try to avoid big paragraphs as it looks boring especially on mobile, and tend to drive people away before they even get to the heart of your content. Make Short sentences easier to read which means more people will read them.
Break up your content into persuasive Headings
The title of any blog and article has lots of importance but same have intro as well as headings and sub headings. Use appropriate keywords and interesting heading as subheadings to attract your readers and making your content SEO friendly.
Impact of High-quality images
High quality, interesting and creative images that relate to your content can work. You can also add info graphics, graphics and animation to be stronger. The important thing is that you have to break up the text in other ways, like with bullet points, a video, a heading, a quote block, or a visual break of some kind every 150-300 words.
Focus on Design to get high rankings
Design also matters a lot to increase your conversion rates. Well-formatted content with short sentences and paragraphs, bullet points high-quality images, suitable headings and subheadings plays a very important role in Search engine optimization. Don’t compromise on white space as well as color scheme too. SEO experts emphasize all these main points to get high ranking and maximum outputs.